"A study of girls’ and women’s perceptions of their coaches reported that emotional support was seen as the most important characteristic (Butt, 1980). Sex differences have been found in college athletes’ perceptions of coaches: males believed that their coaches emphasized winning ahead of any other objective, while females believed that “playing well” was their coaches’ primary emphasis, with skill development second and winning a distant third (Berlage, 1983). These findings suggest that coaches lower their expectations of success for female athletes."
Finn, Geraldine. Voices of Women, Voices of Feminism: Limited Edition. Fernwood Publishing; Halifax. 1993. (pg. 274)